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THE NEW AGE OF IDNS

SIX REASONS TO SHARPEN YOUR STRATEGY

 

1. Rapidly increasing reach of IDNs

2. Rising power over payers and brand share

3. Rapid advancement in clinical integration

4. Emerging core of highly detailed IDNs

5. Differing needs and interests compared to payers

6. Room for improved pharma-IDN interactions

Conclusion: What it all means for your brand

 

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